Gray Digital (former Gray Market) is a non-custodial DeFi and TradFi protocol, that started it's business as a Private Equity Fund and developed into a Financial Services Suite.
⭐ Key Accomplishments
Short Deadline: Deliver a revamped website, new visual brand identity, and a comprehensive design and marketing strategy within a limited timeframe.
Product and Brand Launches: Plan and execute successful launches for both the brand and its key products.
Re-Design Website: Create a modern, user-friendly interface and optimize the website for performance and scalability.
Everything was in PHP: from the back-end to front-end, the whole ecosystem was built this way.
Build dApp (Mobile-Ready): Develop a decentralized application that is responsive and functional on mobile devices.
Design Consistent Brand Identity: Establish a cohesive visual identity across all touchpoints to enhance brand recognition.
No developers in the team: I hired and managed Front-end and SRE developers to outsource development services.
This is what the website and dApp looked like, before the redesign.
